2 imaginary companies merge Case Study Example | Topics and Well Written Essays - 2000 words

2 imaginary companies merge - Case Study Example me in running specific errands such as picking children from schools, picking friends from specific locations and in large scale, GoogLexus is projected to be useful for the taxi business where cars can be sent to collect clients from different locations without involving drivers (Toyota/Lexus 2012). The GPS system will be fitted with the camera that will allow the operator to monitor the events as they happen in the car from a sitting. This will be the first time to develop such GPS system devise in the history of the modern technology, therefore, there are high expectations that this product will perform favorably in the market. The main problem facing this project is how to sell it to the masses because it is a new idea and with the skeptic nature of the masses, it thought that there is a possibility of the project hitting a snug. Irrespective of these challenges, the reputation of these two companies will be vital for the success of this new GPS system device. Lexus Company was founded during early 1980s; however, it was launched in the year 1989. Lexus is associated with high quality, luxury, and customer satisfactory cars; these are the virtues behind their success. Lexus is a subsidiary of the legendary Toyota family that is reputed to be the third in the world as far as auto motive maker is concerned. In the United States of America alone, Lexus and Toyota boast of employing more than 31,000 people. In addition to this, they also employ over 160,000 individuals as dealers and suppliers. Furthermore, the total investment of Toyota in United States is approximated to be a massive $12 billion. Lexus and Toyota contribute remarkably towards the growth of the ever-growing United States economy (Toyota/Lexus 2012). The success of this product will rest upon the GPS; therefore, it is important to have background information about it. GPS in full is Global Positioning System; it is a navigation system that is based on satellite. The system comprises of 24